We know Jets' owner Woody Johnson is one heck of a businessman, and GM Mike Tannenbaum is one of the best negotiators in the NFL. However, beyond that, how does the Jets' organization stack up against the rest of the NFL? What type of numbers do they put up?
Forbes' Magazine did some research and compiled their 2010 NFL Team Valuations, which proclaimed that the Jets' organization is the NFL's sixth most valuable franchise this year.
Here is the breakdown, according to their report, which can be viewed in its entirety (here):
New York Jets are owned by Robert Wood Johnson IV, who bought them in 2000 for $635 mil. Player-costs-to-win ratio8 133 Coach Rex Ryan Metro area population 19,070,000 Revenue per fan11 $8 Media Partners Preseason TV WCBS-TV, SNY Radio 1050 ESPN, 1280 WADO National TV ratings rank9 31 Valuation Breakdown Sport $766 mil Market $197 mil Stadium $110 mil Brand Management $70 mil
The report also cites the Jets' revenue as being $238M last year, which is $11M more last than that of last year's. Furthermore, operating income costs came out to $7.6M and player expenses weighed in at $160M.
I'm starting to like Forbes for their accuracy and fairness! If we remember, Forbes.com also released their "SportsMoney 50-50" list, which ranked Jets as #9 in the top 50 franchises in the world.
The Jets did drop a spot this year, as last season they weighed in at #5. However, the numbers they put up this season were an improvement upon last year's, so that in itself is a good sign.