Adultery sells.
(Wait.... what???)
Apparently it does, because Noel Biderman, founder of AshleyMadison.Com, a dating site based on infidelity, has reportedly offered $25 million for the naming rights to the New Meadowlands' stadium.
TMZ has reported that Biderman sent a letter to New Meadowlands' CEO Mark Lamping with all of the specifics surrounding the offer. Here is an excerpt from it:
"At this stage, we are prepared to make a preliminary offer ... of $25,000,000 for the Naming Rights for a five-year term."
The deal would be for a five-year term and work out to approximately $5M/year.