The new stadium has a "cornerstone" sponsor in PepsiCo.
The deal will begin at the start of the 2010 season. It will give the company beverage exclusivity at the stadium for all non-alcoholic beverages. Pepsi and Gatorade will continue to be the official soft drink and sports drink of the teams.
"We have enjoyed great partnerships with the Jets and Giants over the years and now we're taking it to the next level by joining them in their new state-of-the-art facility," said Jeff Dubiel, Pepsi's vice president of sports marketing. "With the stadium essentially in our backyard, we've seen firsthand the incredible excitement and anticipation it's bringing to the New York area."
As a cornerstone sponsor, PepsiCo will receive exterior branding on the stadium's facade, signage throughout the concourses, and in-stadium branding.
Good news. This team's having a ton of trouble selling PSL's. There's a lot at stake this offseason with Braylon Edwards and Leon Washington needing new deals on top of all of the money thrown around the last two offseasons. Every little bit helps.