How Following Mark Sanchez on Twitter turned me into a Fan!
In recent months as the NFL Lockout has extended the players offseason I have read articles and blogs about NFL players and what they are doing to keep busy. Some of the news has been negative about what they should or shouldn’t be doing like tweeting. After the last article I read regarding this very topic, I decided I would like to write something positive from a fan’s perspective on how I became a fan of Mark Sanchez since following him on Twitter and why I think using social media the right way can be a positive thing for a player.
I am a loyal NY Jets fan and remember having favorite players from Jets teams of the past like Wesley Walker, Ken O’Brien and Freeman McNeil. In more recent years I can’t say I have had any one favorite player, always an optimistic fan of the team but no one extra special that I rooted for.
Before Twitter, my opinion of the quarterback of my favorite team is that he tries real hard, works real hard and has his moments of greatness. I heard a lot about how smart he was but in January after the little PR problem he experienced I will admit to having a few negative views of the Jets franchise QB that maybe he’s not as smart as they say he is. That was then, I was still a Jet fan no matter what. At the end of March on a rainy day during my Spring Break off from work, I signed up for a Twitter account. I have used Facebook for the past few years but never had a Twitter account and never understood the point of it. I was so wrong about Twitter and glad I took the plunge. Twitter became a useful tool for me professionally and fun for personal interests like following the New York Jets.
It didn’t take long to become pleasantly surprised by Mark Sanchez’s twitter presence. His tweets of pictures and videos of some of the neat activities he gets to do, like when he took fireman training is both fun and interesting to see. He posts random funny pictures too. He replies to fans, comments on photos they send, gives kudos to his colleagues and media that write about him and supports causes that are important to him. He uses the Twitterverse the right way with the right blend of professional and personal information without being too creepy (a word he likes to use as part of hashtags). His Facebook page too, serves him well as he is able to share more photos and videos of events like his Jets West Camp. I know he doesn’t do all this alone how could he, but its all part of smart decisions being made to ensure the right messages are getting out there and that’s a good thing for his image, his fans and his team. My opinion of Mark Sanchez now, is that he is a dedicated hardworking professional, who is intelligent, mature and has proven during this very long offseason he can be a good leader for his team.
I don’t know if its all a calculated plan by a PR team but who cares I’m a supportive fan and I will remember him as one of my favorite players no matter what his record is. I can’t wait to see him and the Jets back in action on the field this September. I beg the football gods to intervene and end this lockout already so everyone can get back to work.
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Nice write up
I really agree with how accessible Sanchez is as a player, especially compared to other quarterbacks. I really like the kid because he clearly works hard, is all about the team, and you can really tell he doesn’t forget the fans either. Sanchez may have PR or agents guiding him but you can’t feign the enthusiasm he has for the team and the fans.
GGN Moderator, House pessimist, veteran arm chair GM.
www.GangGreenNation.com
Good post! Rec'd
I think it’s a combination of Sanchez enjoying interacting with the public and also some calculated PR stuff, as you mentioned. He seems to really enjoy Tweeting and staying in touch with fans, and it’s great.
Manage/write for GGN, telling it like it is at http://www.ganggreennation.com
how do people ’Tweet" ? i know i must be the last person on the planet to ask about this but is it only a phone thing? or can i “tweet” from my PC also?
How do People Tweet
You go to Twitter.com and create an account. You can use your PC sure you don’t have to have a phone. The best way to get to know how to use Twitter is to read their Help Section it is basic and a quick read and also follow this account @TweetSmarter. I hope this information helps you try it you will like it.
by Dana Feldman on Jul 6, 2011 10:03 AM EDT up reply actions
Great. Now I’m the only one NOT Tweeting.
Maybe MARY JANE will load up and pass the PEACE PIPE around the conference room and they’ll all get happy in a big hurry, which might just help speed up the process. - HansDat
I don't participate in social networking
and if I did, my “friends” and pages I liked would only be related to my professional life.
Still, I like the story.
GGN Moderator, House pessimist, veteran arm chair GM.
www.GangGreenNation.com
I agree with you in part
Twitter and Facebook are completely different in my mind, Facebook is more personal and therefore you can keep it personal with privacy settings and you approve friend requests. I find it good for keeping in touch with people i never see and looking at their pictures and saying happy birthday. Athletes and organizations have “Like” pages mostly and it is definitely 100% marketing tool – but for instance, I “Like” the Syfy channel and it reminds me when the shows I like to watch are coming back on like Eureka. As far as Twitter, I have two accounts, one i mostly follow professional interests in education technology with a little bit of personal. I have nothing to sell or promote so Twitter has become a great resource professionally for me like when people post an iPad app suggestion. I didn’t want my personal interest in NFL and fantasy football to mix so much with the professional so I created the second account – And unlike Facebook, I personally don’t know anyone I follow or follow me back. That is how they are different to me. And I mentioned above @tweetsmarter, they post a lot of articles on how to do twitter successfully and it’s as if Mark Sanchez follows everything they say. I am not into the people that tweet stuff that I think should be in an email or a personal text – I stop following annoying ones like that.
My Twitter Adventure...
has not gone as planned, i am following a bunch of Jets players and a couple others like Ochocinco,Deion Sanders etc etc…i have not gotten 1 response from any of them :( ..i know they probably get 1,000 tweets a minute but it kinda stinks…i think im just gonna read this Jets site and NFL.com for my info on the NFL from now on.
REally give it another try but for different reasons
They do get lots of tweets and really you can’t look at twitter as a way to communicate with players. They will never see your tweets if they don’t follow the person or look at their @mentions and if there are a ton of them chances are they skim them if at all. I never really thought going on Twitter for those reasons. Follow people with similar interests as you and have conversations with those people. It is a lot more fun. I have two accounts, one that focuses on my love for the Jets and Fantasy Football and one that is for my professional interests. If you communicate with the @nyjets most of the time you will get a tweet back from them and if you ask they will follow you too. At least thats what it seems like. I am not one to ask for followers, it is not important to me because I am not trying to sell or promote anything – i just read a post yesterday that might help you see how you can really make twitter – a good experience. Check it out : It is by the sports reporter for CNBC http://www.cnbc.com/id/43759244/ Also follow @tweetsmarter – good place to learn all sorts of things on twitter. Feel free to tweet me questions too, I have learned a lot over the past few months. :) I’m @coast2coasters – Good luck! I hope you give it another try.

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