MetLife to Launch Program for Fans

EAST RUTHERFORD, NJ - MAY 25: A general view of the New Meadowlands Stadium is seen on May 25, 2010 in East Rutherford, New Jersey. (Photo by Jeff Zelevansky/Getty Images)

Corporate sponsor of the Meadowlands Stadium MetLife is going to create a new experience for fans.



MetLife Countdown Club at the New Meadowlands Stadium Kicks-off Start of Football Preseason
MetLifeCentral.com Website Launched, Featuring Giveaway of a One-Of-A-Kind Training Camp Experience for Fans
As one of four cornerstone sponsors at the New Meadowlands Stadium, MetLife wanted to give New York and New Jersey football fans more to cheer about than just their teams – namely, providing fans with the opportunity to win once-in-a-lifetime prizes.  As a result, the new season marks the start of the MetLife Central Countdown Club, which launched today on MetLifeCentral.com and will be available at MetLife Central (located at the New Meadowlands).
 
WHO:                   MetLife, Inc., a "cornerstone sponsor" of the New Meadowlands. 
WHAT:                 MetLife Central, MetLifeCentral.com & MetLife Central Countdown Card
MetLife Central, opening later this summer during the NFL pre-season games, will feature MetLife’s revolutionary approach to enhancing the experience of attending this year’s NFL games at the New Meadowlands Stadium. The three-level interactive space will be located at the stadium’s southeast corner, just steps away from the New Jersey Transit train station. It will serve as the headquarters for the Countdown Club where many of MetLife’s fan-friendly activities, include prize-giveaways, will be hosted. 
 
MetLifeCentral.com will serve as the online information portal where fans can register for the Countdown Card, find out more about what is coming each week, download pictures from the stadium and win great Jets/Giants prizes. To celebrate the launch, MetLifeCentral.com will offer new Countdown Card members the opportunity to win round-trip all-access training camp experience passes to either the Jets or Giants camp prior to the start of this season.
 
By signing up for the Countdown Card, registered fans are eligible to win prizes online throughout the season, as well as have the opportunity to win every 15 minutes at the Stadium on game day.  Prizes will include everything from team jerseys to on-field passes.
 
HOW:                   Online or At the Game
Fans can sign-up for the MetLife Central Countdown Card in one of two ways:
1)      Online – By registering at MetLifeCentral.com
2)      On-site – By registering while visiting MetLife Central at the New Meadowlands Stadium
 
WHY:                    Enhancing the Fan Experience
MetLife Central delivers a unique opportunity for MetLife to engage with fans in a new and exciting way and to enhance their fan experience both at the stadium and at home. To celebrate the opening of New York and New Jersey’s newest stadium, MetLife wants fans to share in their enthusiasm –so that fans can experience, in many cases, something that the average fan’s money simply could not buy. 
 

I just wanted to pass along the word. I'm interested to hear details, but it sounds pretty cool. Everybody loves free stuff.

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